I turn business goals into content readers care about.
- Project Lead
- Content Strategist
- Assignment Editor
- Writer
- Final Creative Approvals
Establish strong local social proof and data-first storytelling in markets where Square had little to no presence.
I assigned and produced city-specific data stories covering how customer spending evolved according to Square payment data. I interviewed customers on their interpretations and tips for running a successful local business with help from Square tools.
This series laid the foundation for sustained local engagement. It provided targeted messaging for prospective customers in ideal markets, from San Francisco to Atlanta and New York City.
San Francisco business city guide
Each collection combines customer success stories with trend pieces drawn from Square payment data, plus practical insights from business owners on how local spending is shifting, what it means for their growth, and how they're adapting their business.
Series articles
