I grow reach through creator partnerships.
- Content Editor
- Point of Contact
- Final Creative Approvals
Bring in more target readers to The Bottom Line by establishing Square as a trusted destination for learning how to build, run, and scale a business.
I sourced partnerships with industry writers and entrepreneurs and built workflows to produce author-led columns and ghostwritten content. I set up processes to cross-promote content on Square's channels and partners' outlets, including Substack and Instagram.
Recognizable bylines grew Square’s audience and boosted brand credibility. Partnership content fueled brand campaigns with targeted, differentiated content.
Industry insights from journalist, Kristen Hawley
Kristen Hawley's series, "Counter Trends" covers the driving forces behind the future of hospitality on The Bottom Line and in her Substack newsletter, Expedite.
Lessons in entrepreneurship from creator, Salt Hank
Henry LaPorte reflects on his experience opening his first restaurant for The Bottom Line and Square’s social and paid media advertising.
Business finance tips from writer, Paco de Leon
Paco de Leon shares financial tips and strategies for entrepreneurs for The Bottom Line and in her newsletter, Nerdletter.
Marketing advice from celebrity facialist, Sofe Pavitt
Sofie Pavitt gives beauty business owners her lessons in marketing, branding, and customer experience for The Bottom Line on her Instagram channel.
