I bring campaigns to life through multimedia content.
- Editorial Strategist
- Editor
- Writer
- Video Story Editor
- Publisher
Square needed to show its products could help business owners tackle their biggest goal, whether that's launching a merch line, opening a fifth location, or serving 20,000 daily customers.
We partnered with Guy Raz, who interviewed six iconic independent businesses on how they achieved a major milestone using Square tools. I led pre-production interviews, provided story edits, and atomized longform video content into spin-off pieces that targeted specific marketing funnel stages.
The video series drove 257,298 YouTube views through paid and organic distribution. Spin-off content extended the life of each episode, strengthened brand perception, and deepened customer advocacy.
Q&A with Guy Raz
I interviewed Guy Raz about the series, covering lessons in interviewing and entrepreneurship. Through shared distribution across Square’s brand channels and Wisdom From The Top, this piece built awareness around the campaign.
Spin-off content
Customer authored advice articles explored episode topics further and gave readers value through first-person perspectives. Case studies broke down episode insights into persuasive social proof that moved prospective customers through the funnel.
